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TXAPA (Texas Asphalt Pavement Association) is an organization dedicated to growing and improving the asphalt industry in Texas. 

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We had the opportunity to work with a local marketing agency, Shakewell Creative, to create a recruitment commercial and branded content for TXAPA.

THE GOAL

Our goal with this project was to create a video campaign that would be used to encourage potential jobseekers to apply for a job in the asphalt industry.

DELIVERABLES

  • Video Commercial

  • Photography

  • 4 Social Ads

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THE PROCESS
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